Privacy Policy

Last Updated: October 26, 2023

1. Introduction

Welcome to Chicken Road ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our mobile application (the "App") and website (the "Site"). This Privacy Policy outlines our practices concerning the collection, use, and disclosure of your information through the App and Site. It also describes the rights you have over your personal data. By using Chicken Road, you agree to the collection and use of information in accordance with this policy. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. Navigating the digital 'chicken road' of our services means trusting us with your information, a responsibility we take very seriously.

2. Information We Collect

We may collect several types of information from and about users of our App and Site, including:

2.1. Personal Information You Provide

  • Account Information: When you create an account, we may collect your username, email address, password, and other profile information you choose to provide, such as an avatar or in-game preferences. This information helps personalize your Chicken Road experience.
  • Contact Information: If you contact us for support or other inquiries, we may collect your name, email address, and the content of your communications.
  • User Content: Information you provide when you participate in forums, chats, or submit content like custom level designs (if applicable). This allows for a richer community experience on the Chicken Road.
  • Transaction Information: If you make any in-app purchases, we may collect information related to the transaction, though payment processing is typically handled by third-party payment processors (e.g., Apple App Store, Google Play Store).

2.2. Information Collected Automatically

  • Usage Data: We automatically collect information about your interaction with our App and Site, such as IP address, device type, operating system, browser type, unique device identifiers, game progress, scores, achievements, session duration, and features used. This data is crucial for improving the Chicken Road app's performance and user experience.
  • Location Data: With your consent, we may collect general location information (e.g., based on IP address) or more precise location data (if you enable location services for the App) to offer location-based features or content.
  • Cookies and Similar Technologies: We use cookies, beacons, tags, and scripts to collect and track information and to improve and analyze our Service. For example, cookies help us remember your preferences and login information, making your journey on the Chicken Road smoother. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide, maintain, and improve the Chicken Road App and Site, including personalizing your experience and developing new features.
  • To create and manage your account and allow you to participate in interactive features of our Service.
  • To process transactions and send you related information, including purchase confirmations and invoices.
  • To respond to your comments, questions, and requests, and provide customer service and support.
  • To communicate with you about promotions, upcoming events, and other news about products and services offered by Chicken Road and our selected partners, if you opt-in to such communications.
  • To monitor and analyze trends, usage, and activities in connection with our Services to understand which parts of our Chicken Road are most popular and to improve them.
  • To detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Chicken Road and others.
  • For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as hosting, data analytics, payment processing, customer service, and marketing assistance. These service providers are authorized to use your personal information only as necessary to provide these services to us and are obligated to protect your information.
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so. For example, if you opt-in to share your game achievements on social media.
  • For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Chicken Road, (iii) prevent or investigate possible wrongdoing in connection with the Service, (iv) act in urgent circumstances to protect the personal safety of users of the Service or the public, or (v) protect against legal liability.
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your information may be transferred as part of the transaction, subject to standard confidentiality agreements.
  • Aggregated or Anonymized Data: We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for various purposes, including research, reporting, and improving our services.

5. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect the security of any personal information we process. We are committed to safeguarding your data as you navigate the digital Chicken Road. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to use strong passwords, limit access to your device and account, and log out after using our services.

6. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request access to the personal information we hold about you.
  • Correction: The right to request correction of inaccurate or incomplete personal information.
  • Deletion: The right to request deletion of your personal information, subject to certain exceptions.
  • Objection: The right to object to our processing of your personal information for certain purposes.
  • Restriction: The right to request that we restrict the processing of your personal information.
  • Data Portability: The right to request a copy of your personal information in a machine-readable format.
  • Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws. You can also manage some of your information and communication preferences directly within your account settings in the Chicken Road App.

7. Children's Privacy

Chicken Road is not intended for children under the age of 13 (or a higher age threshold where applicable by local law). We do not knowingly collect personal information from children under this age. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information from our systems. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can take appropriate action.

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We may also provide notice through the App or via email. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Continued use of the Chicken Road App or Site after any such changes shall constitute your consent to such changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy as you navigate your Chicken Road journey.